Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon after in Boston, New York City and Toronto. By October 2010, Groupon was available in 150 cities in North America and 100 cities in Europe, Asia and South America, and had 35 million registered users. By the end of March 2015, Groupon served more than 500 cities worldwide, nearly 48.1 million active customers and featured more than 425,000 active deals globally in 48 countries.
In December 2013, Groupon acquired Boomerang, a Lightbank-backed start-up that allows people to share gift cards and other deals from local merchants with their friends. Boomerang's two cofounders, Zachary Smith and Matthew Williams, along with eight employees went on to build a new digital-coupon offering, called Groupon Coupons.
Unlike classified advertising, the merchants advertising on Groupon do not pay any upfront cost to participate: Consumers are able to search and browse deals via web or mobile and can subscribe to receive emails featuring deals they are interested in based on preferences they input. Groupon employs copywriters who draft descriptions for the deals featured by email and on the website. Groupon's promotional text strategy in the early years for the deals has been seen as a contributing factor to the popularity of the site, featuring a distinctive mix of thorough fact-checking and witty humor.
Some publications have noted potential problems with the business model. For example, the Wall Street Journal has reported that a successful deal could temporarily swamp a small business with too many customers, risking a possibility that customers will be dissatisfied, or that there won't be enough product to meet the demand. In response to these issues, Groupon officials have stated that deals sold will be capped in advance to a number that the business can service effectively.
In 2010, it was reported that local merchants found it difficult to get Groupon interested in agreeing to a particular deal. According to the Wall Street Journal, seven of every eight possible deals suggested by merchants were dismissed by Groupon.
In addition to daily local deals, Groupon's channels have included: Groupon Goods, launched in September 2011, which focuses on discounted merchandise, although Groupon officially announced the closure of goods on February 19, 2020, but then decided almost three months later to phase down the Goods business and cut 44% of its employees; Groupon Getaways, which offers vacation packages and travel deals; and GrouponLive, where consumers can find discounts on ticketed events  Groupon has also emerged as a check on price increases for certain essential commodities in many countries.
Groupon entered the Indian market through the acquisition of local company SoSasta in Jan 2011. Finally, after winning a battle to acquire the groupon.co.in domain name, the Indian business was renamed Groupon in Nov 2012. In August 2015, Groupon gave up control of its India unit to Sequoia Capital and renamed the company Nearbuy. In February 2011, Groupon Russia announced it would join the Russian Company Mail.ru in order to start offering deals on its social network Odnoklassniki. This way, users would be able to buy and share deals from Groupon on their profiles.
In 2011, Groupon developed an application, Groupon Now, aimed at smartphone and tablet users. The application consists of two buttons: \"I'm Hungry\" and \"I'm Bored.\" Once a user clicks on one of the buttons, the app then locates the closest and best deals for food or entertainment, respectively, using geolocation.
On February 20, 2012, Groupon announced a \"VIP Membership\" program, with a membership fee of $30 annually. This program gives VIP members access to deals 12 hours earlier than non-members, as well as access to expired deals (in the \"Deal Vault\") and easy returns of deals (in exchange for \"Groupon bucks\").
Groupon SchedulerGroupon Scheduler is an online booking tool for merchants, allowing their consumers to seamlessly book appointments for services at the time of purchasing their Groupon deal. This tool is targeted at merchants running deals where appointments are required, for example in the health and beauty industry or for classes and activities.
Groupon is an easy way to get huge discounts while discovering fun activities in your city. Our daily local deals consist of restaurants, beauty, travel, ticket vouchers, shopping vouchers, hotels, and a whole lot more, in hundreds of cities across the world.
10. What if I want to purchase more tickets after the groupon deal has closed You can book online at www.tallshipcruisestoronto.com(note these will be charged at the regular price). You can also call 416 203 2322 to make further bookings.
16. Is the Tour narrated No the tour is not narrated. It is a Sailing Experience. The crew will sing Sea Shanties, you can help raise the sails and ask our crew about different elements of the ship, its history and different points along the Toronto Harbourfront. We do have a Audio Tour online that you can enjoy anytime. www.tallshipcruisestoronto.com
Last minute airfare deals to Houston on the major airlines don't really exist. Typical of most airfares on the major airlines, as you get fairly close to the departure date, if the airline has done their job correctly, and filled most of the seats on the plane, they feel the last remaining seats become more valuable, and often decide to raise the price.
Excellent! Please share it with your fellow travel lovers, they will appreciate it and thank you for it! You can post it in the YYZ Deals Facebook group (click 'Join Group', at the top-right, when you arrive), where thousands of people from Toronto are crowd-sourcing the best deals, and sharing great travel advice. 59ce067264